While thoughtful word choice is important for branding, over-engineering language can backfire. Brand messaging should not sound overly corporate or filled with excessive industry jargon. Stilted, formal phrasing distances customers. Focus first on conveying your offering clearly in simple terms. Then spotlight what makes your business unique using descriptive words your audience relates to. Authenticity matters more than using buzzwords or flowery language. Tone and style should suit your niche, not blindly follow rigid rules. Allow brand messaging to evolve naturally versus attempting to control it. Empower employees to describe your brand in words that resonate with their own experiences. Customers today see through inauthentic, over-polished messaging. The right words emerge when a business knows itself and speaks plainly. You can find more useful information in the article
https://www.thelogocreative.co.uk/5-ways-how-the-right-words-can-build-a-consistent-brand/ on crafting messaging that communicates your brand personality transparently.