Форум сайта 'Явабокс.нет'

Wakefern Food Corp, a cooperative of grocery stores including brands such as ShopRite, Price Rite, The Fresh Grocer, Fairway and Gourmet Garage, has selected Huge as its digital branding agency of record.

Huge will help Wakefern evolve its omnichannel customer experience and build out its digital branding as more grocery shopping goes online. The agency, which beat out seven agencies for the account, declined to comment on the account size.

The review came following Wakefern expanding its portfolio with the acquisitions of Gourmet Garage in 2019 and five Fairway stores in New York and New Jersey in March 2020. Laura Kind, who joined the shoprite wakefern login ess wakefern comand experience the Wakefern about two years ago to head up the group’s new brand strategy team, aims to ensure that, as the portfolio grows, Wakefern’s branding and customer experience is consistent both on and offline.

“How are we tying our brick-and-mortar experience back to our digital experience, whether it be on our website, app or social media?” she said. “How do we ensure our brand message comes through in digital experiences?”

For Huge, the account will involve a lot of “vision and baseline work” on how each Wakefern brand shows up digitally, and how that experience is personalized for the customer. “What does the experience look like, and where can we reduce friction and increase joy?” said Matt Weiss, president of Huge Brooklyn.

As the largest employer in the state of New Jersey and largest food co-op in the U.S., Wakefern comprises 51 independent member companies and operates 354 supermarkets across the country.